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CEO SPEAK: LESSON FROM BUSINESS LEADERS: THE ART OF ADVERTISING
₨ 319Packed in this uniquely innovative book is the wealth of experience and expertise of founders, presidents and CEDs of some leading international advertising agencies. These movers and shakers of advertising reveal their lifetimes of insights and market-proven ideas on the core issues that drive advertising, ranging from effective branding strategies to identify trends and challenges to industry trends and challenges. From inside the minds of top hot-shot advertisers, here are invaluable advertising and marketing lessons for managers and business owners to apply and profit from. Real-world lessons that you can’t get anywhere else.
₨ 711 -
GETTING ALONG BETTER WITH PEOPLE
₨ 245This direct, easy-to-understand book contains pithy, ready-to-apply lessons on how to work smoothly and successfully with other people. Sparkling with brilliance and humour, it is a treasure-trove for ‘managers and executives at all levels.
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PROFITABLE CUSTOMERS: RELATIONSHIPS
₨ 320Packed in this uniquely innovative book is the wealth of extraordinary experience and expertise of Presidents and CEOs of successful customer relationship management [CRM] companies. These business leaders reveal the secrets which help a company acquire and retain profitable customers for life.
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THE ART OF PUBLIC RELATIONS
₨ 319Top PR practitioners reveal the secrets of successful public relations. Lessons which every company and marketing, public relations departments will profit from.
₨ 711
