As the People’s Republic of China implements the various economic commitments it made as part of its admission to the World Trade Organization (WTO), the environment for multinational corporations in China is changing rapidly. This book examines some of the changes WTO accession is bringing to the Chinese market environment and to different sectors of the country’s economy and outlines the resulting challenges and opportunities for companies doing business in China. Kellogg on China draws on extensive field research with Chinese corporate executives, government officials, and representatives of nongovernmental organizations. From these interviews, the authors provide insights and strategies for companies seeking to establish a sustainable competitive advantage in the country’s evolving marketplace. Kellogg on China is the outgrowth of a collaborative student-faculty effort through the Global Initiatives in Management program at the Kellogg School of Management.

“Too few people truly understand China and doing business with the Chinese. For those who want to really understand China, Kellogg on China is truly an impressive source of information. ‘Whether you are a longtime old China hand or a novice just beginning to do business in China, all will agree that this book provides a clear and concise blue print for business success in China.

“—John A. Caslione, President/CEO, Andrew-Ward International, Inc., and author of Global Manifest Destiny: Growing Your Business in a Borderless Economy

“Dayal-Gulati and Lee have compiled an engaging collection of essays on contemporary issues relevant to the seasoned China hand as well as to any manager just curious about China’s impact on the world economy. Whether it is understanding Pudong, combating piracy, or discerning the effects of the 2008 Olympics, here is the place for multinationals’ managers, marketers, and policy buffs to go for an easily accessible smorgasbord of relevant detail.”—Tarun Khanna, Professor of Business Administration, Harvard Business School.

“For many businesses looking to achieve sustainable growth, the choice of competing nationally versus globally is fast disappearing as a choice as the global village is a reality more than ever before China’s huge potential continues to be largely untapped and will remain so for decades. Anuradha Dayal.Gulati and Angela Y. Lee have masterfully captured the key forces that have shaped and will shape China’s post-WTO economic growth. Through extensive research and discussions with successful businesses operating in China, they provide useful and practical information on dealing with the complexities and diversity of doing business in China.”— Peter Tan, President, McDonald’s (Greater China)