HOW TO CHANGE

THE SCIENCE OF GETTING FROM WHERE YOU ARE TO WHERE YOU WANT TO BE
By (author)KATY MILKMAN

 2,195

‘Katy Milkman shows in this book that we can all be a super human’ Angela Duckworth, bestselling author of Grit

How to Change is a powerful, groundbreaking blueprint to help you – and anyone you manage, teach or coach – to achieve personal and professional goals, from the master of human nature and behaviour change and Choiceology podcast host Professor Katy Milkman.

Award-winning Wharton Professor Katy Milkman has devoted her career to the study of behaviour change. An engineer by training, she approaches all challenges as problems to be solved and, with this mind-set, has drilled into the roadblocks that prevent us from achieving our goals and breaking unwanted behaviours. The key to lasting change, she argues, is not to set ever more audacious goals or to foster good habits but to get your strategy right.

ISBN: 9781785043727 AUTHOR: KATY MILKMAN
ISBN: 9781785043727
Publisher: VERMILION
Subtitle: THE SCIENCE OF GETTING FROM WHERE YOU ARE TO WHERE YOU WANT TO BE

Author: KATY MILKMAN

In stock

SKU: 9781785043727
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Weight 0.35 kg
ISBN

9781785043727

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Publication Date

2021

Pages

249

Author

Author Description

Katy Milkman is the James G. Dinan Professor at The Wharton School of the University of Pennsylvania, host of Charles Schwab?s popular behavioral economics podcast Choiceology, and the former president of the international Society for Judgment and Decision Making. She is also the co-founder and co-director of the Behavior Change for Good Initiative, a research center with the mission of advancing the science of lasting behavior change. Over the course of her career, Katy has worked with or advised dozens of organizations on how to spur positive change, including Google, the U.S. Department of Defense, the American Red Cross, Walmart and the White House. An award-winning scholar and teacher, Katy writes frequently about behavioral science for major media outlets such as The Washington Post, The New York Times, and The Economist. Her bestselling book How to Change: The Science of Getting From Where You Are to Where You Want to Be was named one of the eight best books for healthy living in 2021 by the New York Times, and in the same year, Katy was named one the world?s top 50 Management thinkers by Thinkers50. Katy earned her undergraduate degree from Princeton University (summa cum laude), where she studied Operations Research and American Studies, and her PhD from Harvard University where she studied Computer Science and Business.

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